For the first time, Taste Alberta and The 124 Grand Market have come together to host an interactive educational experience that will celebrate and promote local food grown and raised in Northern Alberta. On July 13th, 2014, participants will take a self-guided food tour about 30 minutes north of Edmonton through the beautiful prairies, stopping along the way at designated farms, ranches and food producing facilities.
The goal of the tour is to better connect urban consumers to the farming and ranching lifestyle as well as to profile the freshness, quality and great taste of food grown in Alberta and sold at farmers markets.
The tour will end with a late lunch prepared with fresh, local ingredients from the participating producers by notable Chef’s like Mike Scorgie, Executive Chef of Wood WorkT and Chris Tom-Kee with formerly of Canteen and Unheard Of. Tickets are available on Eventbrite, and Carrie Selin, the Taste Alberta Manager, recommends getting your tickets early as the event sold out last year. “We received a lot of positive comments, everyone enjoyed the day, loved hearing the farm stories and learning about where their food comes from. A delicious lunch was a perfect ending to a wonderful day”. Last year Taste Alberta was thrilled to have local food writer Liane Faulder host the event and we are happy to announce she will be joining us again this year!
Guests will be able to tour beautiful farms like Sparrows Nest Organics and Meadow Creek Farms, which also sell their products at The 124 Grand Market. And Alberta producers Cajun Angus and Kampjes Dairy Farm. We hope you will join us for a great day of adventure and deliciously prepared food out at the farm! Purchase tickets now!
“We want to give people a more in depth look at where their food comes from before it’s brought to a farmer’s market or grocer” says Kirsta Franke, the Proprietor and Director of the 124 Grand Market. “We want to educate consumers about the journey their food takes, to bring urban dwellers a first-hand look at what it takes to feed Alberta”.
Taste Alberta represents a wide variety of organizations within the Alberta food industry that have come together to encourage consumer loyalty to locally produced food through communication, education and engagement. tastealberta.ca
Kirsta Franke Carrie Selin
Market Director, 124 Grand Market Taste Alberta Manager