124 Grand Markets
2 Outdoor Public Market Flagship locations in the Heart of 124 Street Edmonton. Proudly established in 2012 & rocking strong with 600+ brands in our vendor collective! May to October.

  • Thursdays Evenings | 4-8PM | May 15-Oct 9

  • Sunday Afternoons | 11-3PM | June 1-Oct

  • 60-100+ Rotating vendors weekly per location

  • Cost $50-105 depending on stall size

  • Food trucks, live music, dog friendly

  • 1500-3500 patrons per market, per week

 
 

Grand Night Markets
A new activation for the Grand Market brand established in 2023. Positioned in the best locations/neighbourhoods in Central Edmonton indoors and outdoors. Perfect for new demographics to discover our vendor collective in unique spaces! May to September.

  • Friday Evenings | 5-10PM

  • 60-100+ Rotating vendors weekly per location

  • Cost $85-$210, depending on stall size/type

  • Licensed family friendly venues/areas

  • Multiple Food trucks and concessions, DJs, live performers & music, dog friendly

  • 3500-6000+ patrons per market

 
 

Edmonton Christmas Market
Established in 2014, the Edmonton Christmas Market will be back at Fort Edmonton Park. This is a ticketed event for patrons geared towards date night + families & a huge winter attraction with outdoor & indoor vending opportunities.

  • November 29-December 21 | Hours Vary | 14 days total

  • Limited Vendor spots available, sells out fast

  • 100+ Rotating indoor + outdoor vendors weekly

  • Winterized Food trucks + Concession program available

  • Cost: $350-$960/week

  • 40,000+ patrons over 14 days

 
 

Folding Mountain Brewing's 8th Annual Summer Collective
This is an outdoor event held at Folding Mountain's Taproom in the beautiful foothills of the Rocky Mountains - just 10 minutes west of Hinton.

  • July 12, 2025 | 12PM-6PM | one day only

  • 30-50+ Rotating vendors

  • Cost $80-100

  • Licensed family friendly venue/areas

  • DJs, live performers & music, dog friendly

  • 2500-4000+ patrons

 

Crossroads Spring Festival + Night Market
Hosted by the Crossroads Business Improvement Area in collaboration with Wild Heart Collective. This family-friendly evening event takes place in the Westmount Mall parking lot, bringing together community, culture, and local business.

  • Friday, June 6, 2025, 5PM–10PM. One night only!

  • 30–50+ rotating vendors

  • Cost: $40-$90

  • Licensed family-friendly venue with beer garden

  • Live music, food trucks, artisan makers, dog friendly

  • 1,400+ patrons from Westmount, Inglewood & Sherbrooke

Open Streets 2025 Pop-Up Market
Presented in partnership with Paths for People, this vibrant community event celebrates active transportation and reimagines our shared public spaces. Wild Heart Collective is thrilled to return to Open Streets after first participating in 2019, where tens of thousands came out to enjoy a car-free Jasper Avenue.

  • June 7, 2025 | 11AM–3PM | One day only

  • 30–40+ rotating vendors

  • Cost: $40 + GST for a 10x10 | $90 + GST for food trucks

  • Outdoor street market space (96 Street, just north of Jasper Ave)

  • Family-friendly, accessible programming in collaboration with local Community Leagues

  • Thousands of expected attendees throughout the day

Crossroads Light Up the Night
An annual holiday celebration hosted by the Crossroads Business Association in the heart of the Inglewood community. This beloved evening event features live music, sleigh rides, crafts, caroling, a beer garden, family fun, and the lighting of a stunning community tree. A magical kick-off to the season!

  • November 14, 2025 | 5PM–9PM | One night only

  • 30–50+ Vendors Expected

  • Cost: $25

  • Licensed family-friendly event

  • Live bands, horse-drawn sleigh rides, children’s crafts, face painting, carolers, beer garden, Santa & Elsa appearances, community holiday tree lighting

  • 800–1,500 patrons

Before you apply:

  • All vendors at Grand Market Edmonton locations will be under the umbrella business licensing held by Wild Heart Collective LTD. with the City of Edmonton, that means businesses operating in Edmonton, AB will not longer be required to apply for separate licensing for this public market locations.

  • All vendors are required to supply their own tables, chairs, fire rated tents, fire extinguishers, weights, & supplies. Rentals will not be available this season. A good quality, fire rated tent will go a long way!

  • Due to increasing inclement weather year over year, it is recommended that vendors provide 40lbs tent weights on each tent leg (4) effective immediately

  • Grand Markets Edmonton holds an artisan market license with AGLC and is permitted to have AGLC approved liquor products (beer, wine, distilled beverages) for retail sales only at the market. However, this application process must be followed annually *Please wait for an email from us before notifying AGLC.

  • All vendors must have their own insurance ($2 million minimum).

  • All food vendors must prepare out of a commercially approved (AHS) kitchen. Products from home based kitchens or non-approved kitchens will not be accepted.

  • Power is not available, all generators or mobile power supply must be approved by a Market Director AHEAD OF TIME.

  • Propane is not acceptable at anytime on-site (exception made for approved food trucks with required permits).

  • Parking is not provided, but public parking paid/free is available in the residential areas surrounding the markets- please review orientation for more info

  • All applicants are required to pay a $235 deposit for their application *This will be refunded if not approved (less the $10 admin fee). This includes your $25 annual membership fee payable once per calendar year.

  • Applications will be processed within 14 business days, please email markets@wearewildheart.com with any questions or comments

  • You will receive a copy of your filled out application form. Please check your spam and junk box for this info!

Application process

  1. Once you’ve submitted your application, our team will respond within 14 business days.

  2. Upon review by the Markets team, you will receive an Approved, Waitlisted or Declined status notification based on your selected dates and products. Our team will reach out if there are any product or date conflicts.

  3. Once Approved, you will move to the Confirmed stage, our team will onboard and send you an invoice with payable terms and confirmed/scheduled dates

  4. In the Confirmed stage, Wild Heart Collective LTD. will send you an invoice for your approved dates within 10 business days. Failure to pay within 15 business days of your payable terms will move your application back to the waitlist and your spot will be filled.

  5. Once your payment has been received, your application will be marked as Complete. A Completed status means you are officially confirmed for the market! Any following market updates will be done through our Campaign Monitor account (so please don’t report us as spam!) including marketing assets, orientation documents (including load in + load out information), weekly updates, and general reminders. These updates are important to keep on top of to ensure you are up-to-date with market information. Please check your spam to make sure you are receiving the weekly newsletters.

Application FAQ

 

  • Wild Heart is the founding company of the 124 Grand Markets / Grand Markets Edmonton and has been operating markets and special events in Edmonton, Alberta and the region since 2012. Grand Markets Edmonton produces a number of a high quality marketplaces and locations. We're the platform for discovering top-notch local brands in Edmonton.

  • Your deposit must be paid in order to have your application considered active. Credit card will be accepted upon application, however contact us for additional options. Payments on confirmed dates must be made within 15 business days of receiving your invoice to secure your approved application.

  • If you would like to ADD dates after your application is submitted and/or approved, you can request additional dates by contacting our Markets team. Note that additions may take 5-10 business days to process. Additional admin fees may be charged at the discretion of the Market Director.

  • Grand Markets Edmonton curates each market based on vendor type, quality, and availability. Application of dates does not guarantee acceptance and you may not be accepted for all the dates you have requested. Please check your dates on your invoice to double check your schedule!

  • If you are DECLINED for all market dates, you will receive a refund for your deposit less the $10 admin fee ($225 refund).

  • Due to limited storage space, we cannot provide any tent, weight, spigot, table or chair rentals for ANY market dates this season, unless a special consideration is made. You will be responsible for bringing any and all furniture/equipment needed. Vendors will NOT be allowed to set up at the Market without a fire rated tent and 4 40+ lbs weights. All vendors must be set up 15 minutes prior to market opening).

 
 

If you have any questions or concerns regarding the market, please feel free to contact us at markets@wearewildheart.com or call 780-760-9453.

Need a Hand Getting Started?
If you're still unsure how to sign up, we’re happy to help! Book a quick 10-minute one-on-one digital meeting with a member of our team—we’ll walk you through everything you need to know.